Top 5 Beauty and Cosmetics Brands

People nowadays are becoming more concerned with their physical appearance. They prefer cosmetic items and therapies that enhance their natural beauty and increase confidence. Many cosmetic companies worldwide have become part of skin care and hair care routines. The vibrant, dense, and advanced cosmetics industry makes selecting the best cosmetic company difficult.

Choosing a makeup brand can greatly impactone's style and overall look in beauty and cosmetics. Whether you want a natural, everyday look or to make a powerful impression, there are various companies to choose from, each with its own set of products to suit a wide range of preferences.

Beauty products grew by $299.77 billion globally in 2022. In 2023, it was $313.22 billion, and it is currently predicted to reach $417.24 billion by 2030, at a CAGR of 4.2%.

However, not all brands can rank at the top. So, you're wondering which brands will be at the top in 2024? If so, we will discuss the 5 top beauty brands globally for 2024.

Fenty Beauty

Rihanna's vision is for beauty, skincare, and fragrance for all.

Country of Origin:California, USA

Founded in: 2017

Founder:Rihanna

The newest makeup brand on the list is Fenty Beauty. However, Rihanna's influence and the brand's focus on makeup for black women are the main reasons for its enormous popularity. Over 40 foundation tones are available. She put much effort into giving her items the ideal shades and consistency. Thus, both white women and women of colour own this high-end brand.

Fenty Beauty has changed the beauty business with its innovative commitment to equality and diversity. Fenty Beauty has set new standards for makeup representation with its diverse selection of foundation shades that cater to a wide range of skin tones.

Beyond its breakthrough foundations, Fenty Beauty continues innovating with trend-setting products such as highlighters, lipsticks, and eyeshadow palettes, encouraging people to celebrate theirbeauty in every tone and style.

In an advertisement titled "My Fenty, My Mood" from March 2018, comedian and Instagram star Kway plays his comedic persona Titi, promoting Fenty Beauty's acceptance of makeup usage across gender boundaries. Additionally, in March 2018, Daniel Kaluuya was nominated for an Academy Award for Best Actor for his leading performance in Get Out - he wore Fenty Beauty's Pro Filt'R Foundation while walking the red carpet.

With $336,023,572, Fenty Beauty is in fourth position, just below Morphe, Anastasia Beverly Hills, and Huda Beauty.

Top 5 Fenty Beauty Products:

• Hella Thicc eyelash Volumizing Mascara by Fenty Beauty
• The Fenty Beauty Gloss Bomb Heat Lip Luminizer + Plumper
• Velvet Liquid Lipstick by Fenty Icon
• Fenty Beauty Eaze Drop Skin Tint
• Fenty Beauty Pro Filter Soft Matte Foundation

MAC Cosmetics

Refresh Your Make-up Bag

Country of Origin:Toronto, Canada

Founded in: 1984

Founder:Frank Angelo and Frank Toskan

Mac Cosmetics is a global brand with over 500 local stores and a $1 billion market capitalization. It is widely available, and you can locate its primers, eye cosmetics, lip colors, concealers, and foundations anywhere around the globe.

It is also renowned for providing a wide selection of lipsticks in lovely colours and textures. The Mac Cosmetics line offers the ideal makeup for anyone with dark to light complexion tones.

MAC Cosmetics is ranked as one of the top three global cosmetic brands. Skilled makeup artists operate all of itsstores. Studio Fix Fluid and Ruby Woo Lipstick are the most popular items. MAC is one of the best cosmetic companies that practically everyone will recommend. They offer a nice concealer range, and their foundations are great.

MAC Cosmetics has made a name for itself as a trendsetter in the beauty business due to its vibrant colours, cutting-edge partnerships, and high-end formulas. MAC's boundary-pushing approach to beauty, which includes its highly pigmented eyeshadows, cult-favourite complexion products, and iconic lip glosses in a wide range of tones, never fails to attract new audiences.

Ulta Beauty started offering MAC Cosmetics for online purchase in May 2017.In June 2017, the products were made available for sale in shops.

Top 5 MAC Cosmetics Products:

• MAC Stack Mascara
• MAC Prep Plus Prime Lip
• MAC Studio Fix Powder & Foundation
• MAC Retro Matte Lipstick
• MAC Fix Liquid SPF 15

Maybelline

Makeup Products, Cosmetics, Beauty

Country of Origin:Chicago, USA

Founded in: 1914

Founder:Thomas Lyle Williams

One of the oldest makeup companies, Maybelline, is most recognized for its Fit Me foundations, whichperfectly match your skin tone. In addition to foundations, age-rewind concealers are also quite well-liked.

Maybelline, a true cosmetics titan, has become a favourite among makeup enthusiasts. Maybelline is well-known for its extensive collection of high-quality yet cheap cosmetics, catering to various makeup trends and tastes. From their classic mascaras, renowned for their ability to add volume and length to lashes, to their adaptable foundations and lipsticks, Maybelline sets an example for affordable yet effective beauty solutions.

Its lipsticks, eyeliners, and mascaras are also excellent. This is among the most reasonably priced luxury makeup brands as well. Rememberto remove your makeup before bed since, as What Happens if You Sleep with Mascara On explains, it can harmyour eyes.

Furthermore, Maybelline discovered that most of their target market in China comprises women of all ages who have expressed an interest in affordable products. Maybelline's online presence and usage of powerful visual content in social media platform marketing have been linked with the brand's success in China.

Top 5 Maybelline Products

• Maybelline Waterproof Great Lash Mascara
• Maybelline Age Rewind Concealer
• Maybelline Hydrating Lip Lifter Gloss
• Maybelline Fit Me Blush
• Fit Me Dewy + Smooth Foundation by Maybelline

Loreal

A Deep Dive into Beauty

Country of Origin:Paris, France

Founded in:1909

Founder:Eugene Scheuller

L'Oreal is more than just a makeup brand. L'Oreal offers high-quality skincare and hair care products. One reason for L'Oreal's tremendous popularity is that, despite its origins in Paris, it has accepted many cultures and races worldwide.

Furthermore, L'Oreal owns over 30 brands and is supported by severalwell-known celebrities.

L'Oreal is a veteran in the cosmetic industry known for its dedication to providing creative and accessible makeup. With a focus on enhancing natural beauty, L'oreal's vast product line includes everything from complexion-perfecting foundations to bright eyeshadow palettes and long-wearing lip colours.

Their commitment to quality and accessibility has established L'oreal's reputation as a go-to brand for people looking for trustworthy, trend-forward makeup options.

With a specialized presence in 150 countries worldwide, L'Oréal Paris maintains its position as one of the world's wealthiest cosmetic manufacturing firms. In addition, the brand is known for being the parent company of 36 other brands, such as Ralph Lauren, Maybelline New York, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Garnier, and Vichy.

The company receives revenue from the consumer's production unit,around 41.8%. L'Oréal Luxe is a sub division of L'Oréal. While the corporation achieves an all-around business product from its opulent cosmetic items with a 22% marginal ratio, its sales profitis around 36.35%.

Top 5 L’Oreal Products

• The Infallible Full Wear Concealer by L'Oreal Paris
• L’Oreal Paris Radiant Satin Blush with Camellia Oil
• Pressed powder L'Oreal Paris True Match Super-Blendable
• L’Oreal Paris Infallible Concealer
• L'Oreal LUMI Glotion Natural Glow Enhancer

Estee Lauder

Beauty Products, Fragrance & Skin Care

Country of Origin:New York, USA

Founded in:1946

Founder:Estee Lauder and Joseph Lauter

In 1946, a young businesswoman and her husband searched for innovation inwomen's makeup and founded Estee Lauder. It began with a few items, including Super Rich All Purpose Cream and skin creams. It is now a billion-dollar firm with items in every category.

This company produces and markets high-end skincare, cosmetics, fragrance, and hair care products and solutions. The company's headquarters are in midtown Manhattan, New York. Some of its brands include Aramis, By Kilian, DKNY Fragrances, and Donna Karan Cosmetics.

With its carefully chosen line of makeup products that radiate classic elegance and grace, Estee Lauder is a symbol of luxury and sophistication. Estee Lauder's products are designed for smart people who value both style and substance. Their Double Wear foundation,well-known for its flawless finish and long-lasting coverage, is just one example of itsluxurious skincare-infused makeup formulas.

With a decades-long history of excellence, Estee Lauder is still a shining example of quality and originality in cosmetics.

With more than 48,000 workers, its business division operates worldwide. With its 25 luxurious brand offerings, it manufactures and distributes to consumers in 150 countries.

Top 5 Estee Lauder Products

• Estee Lauder Bronze Powder Bronzer
• Aqua Brilliance Futurist Estee Lauder WateryGlow Primer
• Double Wear Stay-In-Place Foundation by Estee Lauder
• Estee Lauder Pure Matte Lipstick
• Estee Lauder Extreme Black Lash Multiplying Volume Mascara

5 Reasons to Invest in Branded Beauty Products

Brand knowledge, expertise and money

A cheap price point implies that the product was mass-produced and hastily developed by the brand. A product's higher price point reflects the time and resources involved in its debut and the research done by scientists, dermatologists, and industry professionals.

Better Longevity

When it comes to longevity, high-end foundations never fail to last. Budget-friendly makeup, especially complexion products, may seem good when applied initially, but with time, they tendto fade and leave the skin looking uneven. Conversely, high-end foundations frequently make bold claims like24-hour wear and extra skin care advantages.

Better Packaging

You can never go wrong with luxury products when you remove them fromyour makeup bag, right? The products are beautifully designed andextremely well-made, meaningyou are unlikely to encounter general product defects, damaged mechanisms, or broken palettes throughoutyour lifetime.

Better Pigment

We've all probably eyed up and bought a cheap eye makeup palette at some point, but the colour payoff wasn't there when it came to using it. The highly pigmented tones in premium eye makeup palettes apply smoothly and hold their color all day. Excellent pigments equal a pleasing, long-lasting color payoff.

Help and Advice

High-end product purchases are always accompanied by a qualified personwho can help you before and after the sale. This person may be found in-store, over the phone, or online via a live chat feature. Additionally, you are investing in their skill and knowledge. You can trust that the individual will be able to help you with any question, whether it's how to match your skin tone to the perfect foundation,choose the perfect lipstick, or what kind of blusher will look best on you.

Benefits of using Beauty Products

• Enhance Self Confidence

Using cosmetics and tryingto look good are consideredtherapeutic, especially in today's hectic world. Some people think it to be a crucial component of self-care. Increasing your sense of confidence is essential if you wish to become a better communicator.

• Nutrition for Skin

We can decide on the relevance of cosmetics by examining their most prominent features. When you use the correct cosmetic items, your skin will remain hydrated and smooth. When you apply the appropriate cosmetic products, you feedyour skin the nutrients it needs—keepingyour skin nourished and hydrated offers numerous advantages foryour health and beauty.

• Creates a Professional Look

Women in the corporate field must make an excellentfirst impression. Using the benefits of cosmetics and the appropriate beauty products will ensurethey appear professional, confident, and prepared for work. Although the law specifies that candidates should not be judged based on their looks, buthaving a good look can always provide you an advantage.

• Calm and stress relief

Products like face masks and scented lotions can help us feel relaxed and at ease. The pleasant smells and pampering pleasures can help us forget about our troubles for a short time. It's like having a mini-vacation for our mind and body, a break from the stresses of regular life.

• Even Skin Tone

Beautyproducts can greatly improve the appearance of even skin tones. By reducing the visibility of imperfections, dark circles, and fading, these products whether applied via foundation, concealer, or speciality serums—help to create a more even and refined complexion.

Conclusion

The makeup industry is full of options, with numerous brands providingcosmetics to fit every taste, personality, and style. Regardless of your preference for wild experimentation, classic elegance, or understated simplicity, the top 5Best Beauty Brands on this list cater to a wide range of tastes and encourage people to embrace theirbeauty with style and confidence.

This list features the most popular beauty brands worldwide, such as Fenty Beauty, Mac Cosmetics, Maybelline, L'Oreal, and Estee Lauder.

There are also many other well-known and reliable makeup brands. However, these are the greatest since they provide the largest selection of beauty items for the lips, eyes, and face. Some of these brands are high-end, while others are excellent at reasonable prices.